Mad Men

Mad Men

Quentin Smeltzer, www.SmeltzerNation.com, 9/1/2010

Why is everyone so mad at the Obama administration?  The George W. Bush administration was all marketing.  The Obama administration has no marketing.  I think this is the problem. 

In the Bush years we heard about the “Clear Skies Initiative” which gave companies free reign to pollute.  We heard about “tax cuts for everyone” which let the rich steal the middle class’ future.  We heard about “mushroom clouds” from Iraq, which let us start an unpaid for, trillion-dollar war in search of weapons of mass destruction.  Still haven’t found them.  

The Republicans told us about “fiscal responsibility” and “deregulating business.”  We got crazy spending, a financial meltdown and a contaminated gulf.  We heard about “small government” and watched New Orleans drown.  We heard about “a culture of life” and lost cures that could have helped millions—my twelve-year-old son, for one. 

To call it all bullshit might be on target.  But I prefer to call it marketing.

If you say anything negative about the vast mass of people that inhabits the space between New York and Los Angeles you will quickly be labeled an elitist.  Sarah Palin routinely warns the country not to discount the intelligence of her followers, apparently well aware that there's an issue here.

Many pundits and pols will say “the American people are not stupid,” but really, sadly, they are.  Think back to the months leading up to the invasion of Iraq.  The minute I heard on the radio the return of the Hank Williams Jr. song, “Don’t Give Us a Reason,” I knew we were going back in.  You knew it, too.  So don’t look down on bumper sticker politics.  This is exactly the kind of politics Obama needs. 

Let’s take healthcare reform, which is still, somehow, unpopular.  Let’s give regular, medical care to people who haven’t had the good fortune to make a lot of money so they can get off the couch and go back to work.  How is this not popular?  No marketing, that’s how. 

Imagine if we could get ol’ Hank Jr. to sing a new song entitled “We Take Care of Our Own,” warning greedy insurance companies not to mess with the good ol’ US of A and not to deny poor widows and hard workin’ farmers access to that country doctor.  You know what would happen?  The same morons now demanding repeal of health care reform would demand more health care reform.  This isn’t rocket science.  It’s marketing. 

How about bumper stickers and a song called “Pay Your Share,” where ol’ Hank warns all them evil bankers to stop siphoning away the money that grandma and orphans depend on?  Can you say repeal the Bush tax cuts for the rich?  I bet you could after you heard that song.

Could we get Obama to visit a ranch and clear some brush?  How about a cowboy hat?  EVERYONE looks better in a cowboy hat.  And anything would be better than pictures of his skinny legs in those shorts he insists on wearing when he plays golf.  They don’t wear shorts on the PGA Tour for a reason.  It isn’t comfort; it’s called marketing.

On the television show “Mad Men” it is clear that the main character, Don Draper, is a man who can see what everyone wants and he uses that knowledge to sell whatever he has.  The tension comes from the fact that Don doesn’t know what he himself wants.  Obama knows what he has to sell and he knows that most of us want it.  What Obama lacks is the most basic understanding of how to sell it. 

Bumper stickers and country songs, Barry.  And pick up a hat while you’re at it.